We are committed to ensuring your privacy is protected. Please take time to read this document carefully as it contains details of the basis on which we will process (collect, use, share, transfer) and store your information. You should show this notice to all parties related to any service or related insurance arrangement. If you have given us information about someone else, you are deemed to have their permission to do so.
If you have any questions or need further information you can e-mail dpo@first-choice.uk or write to our Data Protection Officer, Ballylawn Barn Church Hill, Ravensden, Bedford, United Kingdom, MK44 2RL.
We are First Choice Health Limited, company registration number 11657901, ICO ref ZB293272; we operate as an Insurance Intermediary. We are part of the Jensten Group of companies and will, at all times, treat all personally identifiable information strictly in accordance with The UK General Data Protection Regulations ("UK GDPR"), supported by the Data Protection Act 2018 ("DPA 2018").
For more information on the Jensten Group of companies please visit www.jensten.co.uk
We usually use direct interaction to collect data from and about you through telephone, email, letter, or face to face communication. We also use online forms and quotation facilities for certain policy types. These may be websites administered by Jensten Group or by a third-party provider on our behalf.
We may collect, use, process, store and transfer different kinds of personal data about you for the purpose of arranging your contract(s) of insurance, that is necessary under the lawful basis of contract and the provision of services attached to your contract of insurance. We may also use this data to arrange premium finance for you at your request. We do not collect data that we do not need, the data we could collect is categorised as follows:
Where we need to collect personal data under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case we may have to cancel the insurance that you have in place, and we will notify you if this is the case.
We will ensure data is processed lawfully, fairly and in an open and transparent manner and ensure appropriate security measures are in place against unauthorised or unlawful processing or accidental loss, destruction or damage using appropriate technical or organisational measures.
If you are providing personal data on behalf of a third party, you must provide them with a copy of this privacy notice and obtain any consent where we require it for the processing of their data.
We do not undertake any solely automated decisions. In certain circumstances such as our online Quote & Buy systems, or when a quotation is requested, or changes are made to an existing policy or at each renewal of an insurance arrangement, any or all of our group companies' assessment may involve automated processes based on your profile and risk criteria which is shared with third party insurers to determine whether we are able to secure an insurance arrangement on your behalf.
Profiling involves the automated processing of your personal data to assess certain characteristics, such as the products we believe may be relevant to you. This can include creating customer profiles. Currently, our use of profiling is unlikely to have any legal or similarly significant impact on you.
For our quotation systems we may use external data from insurance companies, credit agencies, the Electoral Roll and similar sources to assist in decision-making on pricing and risk acceptance. This may be regarded as profiling as defined in the legislation.
When marketing to you as an individual (including individual sole traders and partnerships), we will rely on the lawful basis of either your prior consent or legitimate interest to contact you by phone, email, SMS, push notifications or post about products or services we believe may be relevant to you.
You have the right at any time to stop us from contacting you for marketing purposes and may opt out at any time by contacting the Data Protection Officer.
The contractual arrangements we have in place with our suppliers (for example insurance companies and client database providers) define how data will be processed between us, including circumstances where we act as a processor or controller as required by UK GDPR.
We will never knowingly transfer, store, or process information about you outside the European Economic Area (EEA). If we are required to transfer information outside the EEA we will ensure this is done in accordance with UK GDPR safeguards.
Unless required to do so by law we will never share personal information without legal basis or appropriate safeguards.
We will retain personal information only for as long as necessary to provide services or meet legal or regulatory obligations. Typically this will be a minimum of 7 years after a product or service ends.
This Privacy Notice will be updated from time to time and was last updated in January 2026.
Data Protection Officer
Ballylawn Barn Church Hill
Ravensden, Bedford
United Kingdom, MK44 2RL
Email: dpo@first-choice.uk
You can also complain to the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House, Water Lane
Wilmslow, Cheshire, SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk